« Concours Mondial de Bruxelles »
A key event for the world of wine
In May 2014, the Concours Mondial de Bruxelles celebrated its 20th anniversary – twenty years of change, discovery and a relentless quest to seek out the world’s finest quality wines. The Concours Mondial de Bruxelles’ primary ambition is to provide consumers with a guarantee: that it will single out wines of irreproachable quality offering a truly pleasurable drinking experience, wines from across the globe and the price points.
Twenty years experience have enabled the competition to become a benchmark amongst international wine contests. Belgium can be proud to organise a unique event that is known and recognised by the wine industry and consumers world wide.
A rigorously organized competition: international in more than one way
The outstanding reputation of its selection process is one of the key components of the competition’s success.
Reputable judges, internationally renowned for their ability to assess wine are rigorously chosen for the competition. They are international buyers and shippers, engineers and oenologists, journalists, specialist wine writers and critics, researchers and representatives from industry organisations. In 2015, 320 international judges spanning 50 nationalities took part, a diversity that contributes to the uniqueness of the event and greater objectivity of results.
And, since 2004, the organizers have worked closely with a team of researchers from the Statistics Institute of the Catholic University in Louvain in processing results and monitoring the profile of each judge.
Concours Mondial de Bruxelles spares no expense in conducting subsequent checks on award-winning entries after the competition. Additional analyses are therefore regularly conducted on wines sporting the precious Concours Mondial de Bruxelles medal sticker. The checks are designed to ensure consumers the highest level of satisfaction from wines endorsed by a ‘ Concours Mondial de Bruxelles’ awards.
Also, organizing the competition in a different country every year enhances the event’s international scope and provides better exposure for award-winning wines worldwide.
They talk about the ” Concours Mondial de Bruxelles”
In my opinion, the change of location every year makes the Concours Mondial one of the finest competitions internationally because it gives wine writers and judges an opportunity to encounter and discover new sources for wines and different wineries.
A medal is a huge selling point – it helps the consumer choose and reduces the risk of disappointment. The judges don’t always agree but generally speaking our opinions are fairly consensual because we all spend our lives tasting wine, describing it and sometimes even making it and that makes all the difference.
Medals are important, undeniably, but they don’t all have the same impact on consumers.
The Concours Mondial de Bruxelles has become one of the wine market’s leading buying cues.”