CMB from a Spanish perspective – Verema.com, Makro, Vins i Licors Grau

Over the past few years, CMB has become a part of Spanish wine culture and has established itself as an essential fixture for the country’s wine industry. What do our Spanish tasters think of the competition ?

• Paco Higon (Spain), judge and editor of www.verema.com (leading Spanish internet portal)

“A medal from the Concours Mondial de Bruxelles is a real selling point: a lot of people buy award-winning wines because they do not trust other opinion formers. For this type of consumer, competition medals are a decisive factor. CMB is different from other competitions in that it combines state-of-the-art techniques with a unique friendly family atmosphere which sparks remarkable camaraderie between tasters from around the globe.”

• Juan Manuel Terceno (Spain), judge and wine buyer for Makro Espana

“By entering the competition, producers can grasp the opportunity of having their wines assessed by panel of international experts and gauge their sales potential, especially in export markets, at a competition that provides a unique cross section of world wine production. What makes CMB different from other competitions ? Its size, its international prestige, the scope of its international tasting panel, the number of competing samples, the organisers’ experience and their stringent work ethos… The competition is an impeccable, overall assessment of wines in an international, trade-only setting. It is a real endorsement of the wines and the people who grow them. A medal at the Concours de Bruxelles is more than just a sales driver, it also gives credit to the people who work in the winery. It provides distribution support, though this is not its only selling point: it promotes the expertise and excellence of the award-winning winery.”

• Jordi Grau (Spain), Vins i Licors Grau (with over 8,000 product lines and turnover of 80 million euros, the company has become Spain’s leading distributor of wines and spirits, from its base in the Costa Brava, Catalonia).

“I think it is important that a competition like this gives voice to the distribution sector, after all, distributors market the wines and they have a major say in a product’s sales’ life. My main recollection of the competition is of a professional, rigorous, high calibre event. Entering a wine in the competition is like taking an exam. Producing a wine enjoyed by others is equally as important as enjoying it oneself. Also, a medal promotes a brand’s reputation and gives a wine greater shelf stand-out which automatically grows sales.”

 

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