Marketing – a new contest, the ‘Avery Dennison Wine Label Award 2011’ |
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A label defines a bottle’s visual identity and its aesthetic quality, thereby conveying information on the type of wine and its history. For the vast majority of wine producers, the label is also a means of creating a point of difference and shelf stand-out whilst also ensuring a measure of brand recognition. It is only fitting therefore that the Concours Mondial should take an interest in labels and host a competition like the ‘Wine Label Award’ with its sponsor, Avery Dennison. As a global leader in self-adhesive labels – one of today’s most popular and versatile solutions for wine labels – Avery Dennison is partnering the Concours Mondial de Bruxelles, sponsoring the ‘Avery Dennison Wine Label Award 2011’. For the last 14 years, Avery Dennison has sponsored the Concours Mondial de Bruxelles, by supplying metallic self-adhesive label materials which are used to reward the winning bottles.
A label defines the look that incorporates the taste and the history of the wine in a bottle. For most wine producers, a label can create product differentiation, shelf appeal and brand recognition on self-adhesive label materials, manufactured by Avery Dennison. The ‘Avery Dennison Wine Label Award 2011’ is a brand new feature of the traditional Concours Mondial de Bruxelles annual competition, acknowledging key parts of any wine producing business – that of labelling, packaging and presentation. We are delighted to announce that the jury for the Avery Dennison labelling contest will be chaired by Mr. Bertrand Plessis, non-executive chairman of the prestigious agency Linea Packaging Design – specialists in Wine and Spirits packaging, and the development of brand identities.
A professional package for the winner The competition is open to all Concours Mondial de Bruxelles participants. The winner of the ‘Avery Dennison Wine Label Award 2011’ will receive:
The winner will be announced early September 2011.
Leading technology and winning ideas Wine labels follow an enormous range of conventions, both explicit and unspoken. Avery Dennison has the experience to work closely with designers, making sure that wine producers have the platform and the production choices that can transform possibilities. Avery Dennison Wine Lifestyle Label Collection includes the traditional ‘rich’ range for wines with heritage, more contemporary ‘cool’ labels using the latest innovations, and the ‘pure’ range for natural elegance. Global presence, speed of service and outstanding technical advice makes Avery Dennison the ideal wine and spirits partner for labelling materials.
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Love at first sight
